Dalam tulisan terdahulu pernah disinggung mengenai kebijakan editorial sebagai panduan dalam penulisan liputan. Kompas sebagai salah satu surat kabar yang mapan telah menetapkan serangkaian kebijakan editorial yang menjadi darah daging dalam penulisan para wartawannya. Tidak hanya penulisan laporan tetapi juga angle liputan, penyusunan berita dan secara keseluruhan tampilan Kompas seperti yang kita simak setiap hari.
Tentu saja dalam beberapa hal ada pengecualian. Namun seperti dijelaskan Jacob Oetama, pendiri, perintis dan mantan Pemred Kompas, humanisme trasendental menjadi bagian penting dalam liputan.
Di BBC pun kebijakan editorial sudah menjadi bagian penting dalam mengendalikan output media. Baik Radio, Televisi maupun Internet, kebijakan editorial sangat penting dalam liputan.
Beberapa poin mengenai kebijakan editorial dapat disimak selengkapnya dalam situs BBC.
1.Truth and accuracy
Kebenaran berita lebih penting dari kecepatan. Akurasi jauh lebih penting juga dari sekedar cepat memberitakan.
2. Impartiality & diversity of opinion
Tidak memihak. BBC berusaha menempatkan sesuatu secara seimbang, dua belah pihak atau lebih yang bertikai diberi tempat sama.
3. Editorial integrity & independence
BBC memiliki peran sebagai sumber independen, tidak memihak kepada pengusaha atau pemerintah
4. Serving the public interest
7. Harm and offence
Istilah editoral policy lainnya bisa dibaca dalam situs BBC.
Trust is the foundation of the BBC: we are independent, impartial and honest. We are committed to achieving the highest standards of due accuracy and impartiality and strive to avoid knowingly and materially misleading our audiences.
1.2.2 Truth and Accuracy
We seek to establish the truth of what has happened and are committed to achieving due accuracy in all our output. Accuracy is not simply a matter of getting facts right; when necessary, we will weigh relevant facts and information to get at the truth. Our output, as appropriate to its subject and nature, will be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language. We will strive to be honest and open about what we don’t know and avoid unfounded speculation.
Impartiality lies at the core of the BBC’s commitment to its audiences. We will apply due impartiality to all our subject matter and will reflect a breadth and diversity of opinion across our output as a whole, over an appropriate period, so that no significant strand of thought is knowingly unreflected or under-represented. We will be fair and open-minded when examining evidence and weighing material facts.
1.2.4 Editorial Integrity and Independence
The BBC is independent of outside interests and arrangements that could undermine our editorial integrity. Our audiences should be confident that our decisions are not influenced by outside interests, political or commercial pressures, or any personal interests.
1.2.5 Harm and Offence
We aim to reflect the world as it is, including all aspects of the human experience and the realities of the natural world. But we balance our right to broadcast innovative and challenging content with our responsibility to protect the vulnerable from harm and avoid unjustifiable offence. We will be sensitive to, and keep in touch with, generally accepted standards as well as our audiences’ expectations of our content, particularly in relation to the protection of children.
1.2.6 Serving the Public Interest
We seek to report stories of significance to our audiences. We will be rigorous in establishing the truth of the story and well informed when explaining it. Our specialist expertise will bring authority and analysis to the complex world in which we live. We will ask searching questions of those who hold public office and others who are accountable, and provide a comprehensive forum for public debate.
Our output will be based on fairness, openness, honesty and straight dealing. Contributors and audiences will be treated with respect.
We will respect privacy and will not infringe it without good reason, wherever in the world we are operating. Private behaviour, information, correspondence and conversation will not be brought into the public domain unless there is a public interest that outweighs the expectation of privacy.
We will always seek to safeguard the welfare of children and young people who contribute to and feature in our content, wherever in the world we operate. We will preserve their right to speak out and participate, while ensuring their dignity and their physical and emotional welfare is protected during the making and broadcast of our output. Content which might be unsuitable for children will be scheduled appropriately.
We will be transparent about the nature and provenance of the content we offer online. Where appropriate, we will identify who has created it and will use labelling to help online users make informed decisions about the suitability of content for themselves and their children.
We are accountable to our audiences and will deal fairly and openly with them. Their continuing trust in the BBC is a crucial part of our relationship with them. We will be open in acknowledging mistakes when they are made and encourage a culture of willingness to learn from them.